As a freelance WordPress developer I scour the internet seeking opportunities to help digital creatives bring their works to life on the WordPress platform. As I do this I am constantly faced with those three words that haunt me.
“MUST BE LOCAL”
If your company is of the mindset that you must have every individual work directly in your office or at least within the same zip code, this is how I imagine your office to be. Yes, that is where your thinking is based. In the past.
Without getting into how this mindset developed, lets just say that it is time to get over it.
There are lots of great companies that utilize a mobile and remote workforce to create wildly successful businesses. Speaking of WordPress, Automattic, the company behind WordPress.com and many other web technologies, HAS NO OFFICES! All their amazing creations and contributions to the internet community are done by an amazing workforce located all over the world. The same goes for 37 Signals, the company behind the popular Basecamp, Highrise and Campfire collaboration software suites.
Have you ever flown JetBlue airlines? Their customer service and booking agents work from home.
To borrow a line of thought from Jason Fried, the best work and brainstorming is done when you are out of the office.
So now its up to you to bring the mindset to your workplace. There is a lot of talent our there, and not all of them are interested in spending 8 hours a day where the forecast is “72 and fluorescent”.