Those dreaded three words..

As a freelance WordPress developer I scour the internet seeking opportunities to help digital creatives bring their works to life on the WordPress platform.  As I do this I am constantly faced with those three words that haunt me.




If your company is of the mindset that you must have every individual work directly in your office or at least within the same zip code, this is how I imagine your office to be.  Yes, that is where your thinking is based.  In the past.

Without getting into how this mindset developed, lets just say that it is time to get over it.

There are lots of great companies that utilize a mobile and remote workforce to create wildly successful businesses. Speaking of WordPress, Automattic, the company behind and many other web technologies, HAS NO OFFICES!  All their amazing creations and contributions to the internet community are done by an amazing workforce located all over the world. The same goes for 37 Signals, the company behind the popular Basecamp, Highrise and Campfire collaboration software suites.

Have you ever flown JetBlue airlines? Their customer service and booking agents work from home.

To borrow a line of thought from Jason Fried, the best work and brainstorming is done when you are out of the office.

So now its up to you to bring the mindset to your workplace.  There is a lot of talent our there, and not all of them are interested in spending 8 hours a day where the forecast is “72 and fluorescent”.


How well do you communicate?

I know that you believe you understand what you think I said, but I’m not sure you realize that what you heard is not what I meant.” –Robert McCloskey

Effective communication is an essential skill for anyone in business. I am always amazed when I receive emails with requests that are not clearly defined and somehow I feel like the idiot when I am asking for clarification.

I read the message over and over and over, but sometimes I just have no clue what the writer is asking. I know they did not intentionally provide confusing information. However some people make the assumption when they are communicating that you are completely in tune with their thought process.

People in technology are the worst in this category. Somehow there is the assumption that the audience for their message is as fluent about the subject as they are. If they were, then why would you provide any information at all? Typical tutorials in the tech sector follow this pattern.

  • Step A – Start
  • Step B through X glossed over because they assume you know this already
  • Step Y – Our amazing new step
  • Step Z – Confusion

How to be an effective communicator

First and foremost, read. Read a lot. Nothing improves your communication skills more than getting a better understanding of our language. Fortunately for us, many authors are excellent at communicating thoughts, moods, feelings and environments. The second hand benefit of this is that you absorb some of these skills as well.

Secondly, read what you type. We have all done this. You type an email to someone and then realize later that your message reads like a 3 year old trying to grasp basic language skills. Before you hit that send button, take a break. Walk away from the email and come back and read it. I am certain there are very few emails that are so essential they could not wait another few minutes before sending.

Do you talk or text?

My wife and I argue about this all the time. I hate talking on the phone. I am much happier sending a brief text message that communicates everything I need to say.

Keeping with that motto, that is the end of this blog post.

Texting Infographic